Coaching with Arvin
From Our Call
Nikki  ยท  April 30, 2026
0/0
What We Decided
  • Stylist metrics should be reviewed on four-week rolling averages, not weekly. Looking at week-to-week numbers creates a dynamic where stylists feel like they can't have an off week without it becoming a conversation. If a stylist has two strong weeks, one slow week, and another strong week, the month still looks good and nothing needs to happen. The threshold for concern is when you're seeing month-over-month decline, not a single slow week.
  • You and Kelly need a leadership dashboard with all stylist links in one place. Instead of saving and hunting for individual stylist dashboards, there should be a single page you can open that has a link to each stylist's dashboard so you can click into whoever you need. That way when a stylist brings up their numbers in a vibe check, you can pull it up in real time without having to dig.
  • Have the three exploratory conversations with the people who reached out about coaching, but treat them as curiosity, not commitment. You're not signing up to build a coaching business. You're just having conversations to see how it feels when you're in this new season of your life. If someone feels like a fit and you find yourself energized by it, you can ask if they'd be interested in ongoing support. If nobody does, that's fine too. No marketing, no content strategy, no program to build. Just conversations.
  • Emma Schruble is shadowing Sam Domke once a week. Sam is moving to Virginia in September. Having Emma shadow her now gives clients time to build comfort with Emma so they stay with the salon when Sam leaves. If the new applicant gets hired, she could also shadow Sam to spread the transition across two people.
  • Interview the Instagram applicant next Saturday. She found the salon on Instagram, was previously a hairstylist who left the industry during COVID, went into nursing, and is now looking to come back. She's open to any position (assistant, desk, or stylist with an audition). The timing is good because you need assistant coverage as Emma Schruble moves more toward the floor.
  • Next call is Monday at 2:30 PM your time. You have a class until 2:00 PM that day.
Still Working Through
  • Whether coaching or mentoring other salon owners is something you want to pursue is still wide open, and that's the right place for it to be right now. You've had three to four people reach out recently to pick your brain. You're feeling a pull toward it because you know you're good at it, and there's a genuine gap in the hair industry for the kind of leadership and mindset coaching you naturally do. At the same time, you're carrying real fears: that you don't have enough experience, that you'll get overwhelmed, that it'll take away from the salon, that the people reaching out are energy vampires who won't pay, and that the last time you tried it was during a concussion and it didn't go well. The coaching exploration riff below is designed to help you sort through all of this. Nikki V also expressed concern about you taking on coaching again, so if you decide to move forward, she'll need reassurance that the team stays your priority.
  • The vibe check and goal-setting questions need to be redesigned, and you're going to riff on what you want to change before we build new ones. You've been feeling like the current vibe check format could be tighter and more intentional, and the goal-setting sessions need to be structured differently. Rather than building questions from scratch, the plan is for you to talk through what you want each of those conversations to accomplish, what's working, and what's not, and then we'll extract the right questions from that.
  • Phorest integration with Slack or Claude is still blocked by API access. Kelly was trying to build an automated workflow that would push weekly stylist numbers into Slack, but she needs API access on Phorest, and the login is an email address Emma created that doesn't actually exist. You'll need to contact your Phorest rep to sort out the credentials. This is Kelly's problem to solve, not yours.
  • The stylist social media questions are still waiting to be finalized. This was carried from the last call. You have a list of all the questions from your previous work, and the plan is to plug them into Claude and have it organize them into three categories (ideal client, brand identity, unique stance/expertise), capped at eight questions per category.
This Week
1
Record a voice memo riffing on the coaching exploration questions below. Go deep on each one. Don't overthink the order, just talk through them. When you're done, open a new chat inside your Nikki Operations project in Claude, paste the transcript, and tell it to organize your answers into a clear picture of what this could look like for you.
  • If you could design your ideal coaching client from scratch, what does she look like? Not just her business, but her attitude, where she is in her journey, how she shows up, and what she's ready to do.
  • Think about the coaching conversations you've already had, the one with Emma Schruble, the ones with Lindsay and Erin, even the voice memos from this past week. What gave you the run-through-a-wall feeling, and what drained you? Be specific about what was different between those experiences.
  • What would the actual working relationship look like day to day? When would you respond to messages, when wouldn't you, and what does a typical week of this look like alongside everything you already do in the salon?
  • What would you need to charge for this to feel genuinely exciting when someone says yes? Not what you think is fair or what you think they can afford, but what would make you feel like this is absolutely worth your energy.
  • What specifically are you most afraid will happen if you start this? Not just "overwhelm" in general, but what does the worst version of this actually look like in your day-to-day life?
  • If you woke up tomorrow to a message from someone you've never met saying she's been watching your content, she runs a salon, and she wants to pay you to help her build what you've built, what is your first feeling? Walk through the full reaction.
  • What would need to be true in the salon and in your personal life for you to feel genuinely ready for this? Where's the line between "I'm scared but ready" and "I'm actually not in a position to take this on right now"?
2
Record a separate voice memo riffing on what you want the vibe check and goal-setting sessions to feel like. Don't try to write questions yet. Just talk about the intention behind each type of conversation and what the stylist should walk away with. Process this in the same Nikki Operations project, separate chat.
  • When a vibe check goes really well, what does the stylist walk away feeling? What about when it falls flat โ€” what's different?
  • Are there questions you're currently asking in vibe checks that feel like you're just going through the motions? Which ones would you cut?
  • What do you wish stylists would bring up in vibe checks that they're not bringing up on their own?
  • How do you want goal-setting sessions to feel different from vibe checks? What should a stylist walk into that conversation ready to talk about?
  • When you think about the best development conversation you've ever had with a stylist, what made it land?
  • What's the one thing you want every stylist to leave a vibe check knowing or feeling that they didn't walk in with?
3
Pull Nikki V aside and reassure her about the coaching idea. Something like, "I know when I mentioned exploring coaching again it concerned you, and I want you to know this team is always my first priority. I'm just having conversations right now, and if I ever did take something on, it would never come at the cost of what we're building here. If it ever started to, I'd stop." She needs to hear that directly from you because her reaction came from a real place.
4
Interview the Instagram applicant next Saturday. Before the interview, pull up her Instagram and look at her content, her energy, how she communicates. You already know the audition process for styling, so go in with the mindset of assessing fit for the assistant/desk role first since that's the immediate need, and styling is a secondary conversation if the vibe is right.
All done this week โœ“
What I'll Send You

Nothing additional this week.

Project Tracker
Previous Weeks
April 7, 2026

What We Decided

Ashley clearing conversation happening Thursday after being sick all week. Stylist dashboard milestones getting simplified from monthly to quarterly or a yearly checklist. Recruitment content shifting to DM-first approach instead of cold application links. Stylist social media support running through individual Claude projects with plug-and-play setup. Energetically open to hiring stylists and assistants as Emma Schruble moves to the floor.

Still Working Through

Whether Ashley is the right long-term fit, waiting until after the clearing conversation. Stylist dashboard update workflow still undefined. Recruitment content calendar needs sequencing across education carousel, culture carousel, and Nicolette breakdown. Minimum social media standard for new hires not yet defined.

This Week

Have clearing conversation with Ashley Thursday. Review front desk applicant pipeline. Create Nicolette record-breaking week carousel. Draft three sets of stylist social media questions. Confirm joint call timing with Kelly.

What I'll Send You

Call recap document. Writing voice checklist for AI-generated copy to attach to stylist Claude projects.

March 21, 2026

What We Decided

Ashley's training feedback separated from vibe checks into its own chat. Pre-booking as first training priority. Clearing conversation before any corrections: lead with curiosity, set expectations for regular communication, ask how she prefers feedback. No bonus/incentive structure tied to KPIs. New Nikki Operations hub inside Claude for daily brain dumps and project tracking.

Still Working Through

Ashley training brain dump hasn't happened yet. Whether Ashley should eventually own staffing authority is open. Phorest-to-Google-Calendar sync has no native solution; Manus agent option sitting because Kelly has feelings about new subscriptions. Newer stylist's "love hate" AI stance needs a direct, curious conversation if worth addressing.

This Week

Have clearing conversation with Ashley. Check ChatGPT business assessment and process in Claude. Record voice memo for 8 RIF questions. Text Kelly about joint call timing.

What I'll Send You

RIF questions prompt already sent. Voice memo if anything else comes up before the joint call.